During my years as Chief Marketing Officer for Microsoft in Sweden, I have together with an amazing team implemented a new set up of doing marketing based on digital always on engines, generating leads and revenue while on the same time changing the perception of Microsoft in Sweden.
“When I was Chief Operating Officer at Microsoft, Karin reported to me during February 2014 – June 2015 as Chief Marketing Officer for Microsoft AB. Karin was the leader of our Communications team including PR, Social, Digital and Marketing Campaigns. She was also part of my management team. Karin is passionate about communications and leadership and she was a key contributor in our Leadership team. Karin is a strong thought leader for digitization and she is a much appreciated external speaker in different forums and events. Karin is very result oriented and manages transformation professionally. She is excellent at building a strong team as well as handling stakeholder management across the organization. I would strongly recommend Karin for leadership roles with focus on communication and digitization.”
Eva Fors, Country Manager Google for work Nordic
Before that, I spent many years in the media industry, working with brand building within the pay TV area as well as being a part of the fascinating journey that transformed traditional TV towards TV on demand. As Head of PR/Comms at Viasat, I established a new communication strategy making full use of social media at a very early stage.
“Karin is energizing, creative and approaches all challenges with a positive attitude. She is highly customer oriented and innovative. Karin is extrovert and is an excellent relationship builder. I highly recommend Karin.”
Jonas Karlén, CEO Viaplay
I have extensive experience in developing Communications Strategies tightly connected to the business plan, and have substantial knowledge within the areas of crisis management, spokesperson- and media training.
“With her healthy attitude towards transparency, openness in communication and the importance of the new media landscape, she withstands all challenges with bravour and inspires others to develop their communication skills.”
Jeanette Fors-Andrée, Crisis Management Advisor – Head of Crisis and Media Management
Engage me for inspirational talks, workshops as well as managing the changes needed for you to adopt and make full use of the possibilities of technology today.