In this book, I share my knowledge in driving change towards building communicative organisations that are prepared for the future.

That time when management could delegate communication to a specific communications department, that packaged and distributed the company’s message to the outside world, has long passed. Today’s businesses must become fully communicative by listening, analysing the outside world, taking on customer insights and pushing for change in an ongoing dialogue with both coworkers, customers and the society they are a part of.

“An inspiring and on the same time very hands on book on the art of building the communicative organisation for the future connected world.”

Hélène Barnekow, CEO Telia

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